Akinkunle Bolarinwa
Nigerian football fans and business owners are still reeling from their team’s failure to qualify for the Olympic Games, which will be held in France.
Nigeria’s failure to beat Guinea a few days ago prevented them from qualifying for the world's famous sports mundial and dealt a huge blow to millions of Nigerians in Europe who were looking forward to watching the team in action and also benefiting from its presence at the Games.
Nilayo Sports Marketing Company is one of the most reputable sports business entity around and it was said that the company had a massive marketing arrangement for the nation's Olympic athletes and teams.
To this end, the company may not be able to secure the already negotiated mouth watering deal on behalf of Africa's most populous brand due to the inability of the country’s U23 team to book a ticket to the Olympic.
Nilayo will now focus its attention on other athletes and teams since the biggest brand has failed in its bid to reach its destination.
If you recall that strong Nilayo's marketing presence was felt during the last Olympic Games in Japan and at the last Commonwealth Games in Birmingham.
The company that is internationally known for the promotion of athletes all over the world is a support pillar for the sport industry in Nigeria.
The U23 Eagles’ failure to qualify was heartbreaking and hit hard on many businesses financially.
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